Don’t hate on selfie culture

Posted on Jul 7, 2014 in Blog, Vuemakers, Vuers

Last year, Oxford Dictionaries named “selfie” Word of the Year. It’s easy to make jokes about the photos of the pouty-lipped, shirtless youth we see posted on Facebook or Instagram. Or mostly youth. We’re all still trying to scrub the image of a 70-year-old Geraldo Rivera from our brains. Selfies may seem silly and narcissistic if we don’t look at why people choose to express themselves that way. Daily sharing with pics and video is part of society’s trend toward authenticity and keeping it real with each other. The everyday sharing of moments seem like non-happenings, but that’s not really the whole story. In 2010, Pew Research held a conference, “Millennials: A Portrait of Generation Next.” Experts spoke about how millennials grew up. One key part of their lives was less freedom outside the home than previous generations. Older generations gathered at playgrounds, the mall, or the soda shop. Millennials didn’t run the streets. They sat in their rooms with technology, sharing their everyday existence by firing up video chat sessions with their friends — mostly while they sat doing nothing. 65% of Oovoo video chat’s 85 million global users are under 25. Technology is the way they spend time with each other and get to know one another. Plus, now community exists across time and space. We connect more based on likes and tastes than being physically in the same space. Snapshots from everyday life are how we express ourselves and what we expect from each other. We also have grown to expect it from any celebrity or company we give our time or our money as fans and customers. Culture and business are adopting these same ways of engagement. But we also want safer spaces to connect. Snapchat has taken off because it promises to let your communications be real in the moment and then disappear. Teens are moving away from Facebook where their parents and grandparents are trolling their pages. Social networking today strikes a balance between revelation and privacy. Here at Vueit, we wanted to build an application that gave our Vuemakers a sense of control with a committed community. They can share their lives with the people they know are looking for realness from them. When Vuers subscribe, they can expect a first-hand look into how our Vuemakers live — at work and at play. And Vuemakers get a private platform with the opportunity to share more exclusive content with paid, loyal fans. It’s the best of both...

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Why Vueit? Social media without the haters

Posted on Jul 2, 2014 in Blog, Vuemakers, Vuers

When we designed the feature set for the Vueit app, we did so with the idea that there are content experiences fans want, but can’t get on other social media or online outlets for content. Many celebrities have embraced Twitter and Instagram. Those platforms include fans, but also trolls, haters, and fake followers via web bots that aren’t even human.   It’s such a phenomenon that Jimmy Kimmel gets regular fodder for his talk show with celebrities reading mean tweets from people who feel entitled to say outrageous things to famous people. For whatever reason, social media tends to put the worst of humanity on display. Just check any comments section on a YouTube video. Unfortunately, the level of connection a real fan can get is limited because celebrities have to hold back.   So we created Vueit to be a platform for the true superfan. Our Vuemakers know that they are talking to real people who have signed up for the exclusive privilege of connecting with them. As a result, what our Vuers get is a deeper, inside view into their lives — whether it’s the workout regimen of a star athlete, the creative process of a successful musician, or a view into life on the road for a touring comedian like Michael Blackson. Vueit has been designed from the beginning to deliver a premium experience you can’t get on any other platform. Check it out and see for...

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Vueit: A pure content experience

Posted on Jun 30, 2014 in Blog, Vuemakers, Vuers

One of the great debates in the digital content universe is whether advertising or subscription revenue (or a combination of the two) offers the greatest opportunity for the entertainers and cultural influencers creating content online and on mobile. At Vueit, we are very clear on which side of the fence we sit. We believe offering our Vuers a subscription to valuable content provides them with the best experience. A new study from PWC, “Mobile Advertising: What do consumers want?”, reveals interesting data. Over half — 56% — said they didn’t want to be targeted with mobile ads. Seventy-seven percent said they wouldn’t click on a mobile ad — even if it were made more personally relevant to them. Nearly half have accidentally clicked on a mobile ad when they didn’t want to — an experience they found annoying and interruptive. Likely, these stats are the result of the sheer number of ads that consumers see as they consume digital content. The average person sees over 1700 banner ads per month, and you are more likely to summit Mount Everest than to click on one. So with Vueit, there are no ad screens launching between our Vuers and the content they want. No pre-roll ads delaying Vuer access to their videos or photos. No sacrificing real estate on the screen with banners that detract from the reason our Vuers are tuning in: connection with premium content our Vuemakers produce. With Vueit, Vuers get a pure content experience. And our Vuemakers know that their content isn’t competing on the screen with other brands. Our Vuers want backstage, insider content, and that’s what they get. Nothing...

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Revenue share as a model for the future and fairness

Posted on Jun 20, 2014 in Blog, Vuemakers

Monetizing content is a subject of concern to content delivery companies from Forbes to Netflix.  In the world of social media, it’s no different. Facebook’s Q4 earnings for 2013 showed that it made 53% ($1.37 billion) of it’s revenue from mobile ads served on it’s mobile app.  Twitter made $595 million on ad revenue for 2013 + $70 on selling data and licensing. And while Facebook does not currently break out revenues for Instagram, analysts have estimated that Instagram pulled in as much as $340 million for the year for Facebook. There is obviously plenty of money to be made in selling advertising on social media. But to who’s benefit? Social media is a celebrity-driven industry, mostly lead by music artists. Half (49%) of the top 100 accounts on Twitter are music artists. If you include actors/talk show hosts, professional athletes and comedians, that number jumps to 74. Those entertainers are generating the page views for Facebook, Twitter and Instagram so that these companies can enjoy all of those advertising dollars. But the companies are making that money on the backs of the entertainers. And the entertainers are not receiving any direct financial benefit from their efforts on those platforms. But, ad revenues are dropping from year to year according to research firm eMarketer, while subscription-based services like Hulu, Spotify, and Pandora are thriving. And those companies actually pay out royalties to the content providers and entertainers. There are upstart social networks attempting to do the same; UpFront and Hang W/. Hang W/ plans to share advertising revenue with content producers, not only to the entertainers, but to anyone who can gain a large enough following. Those ads appear before a video or stream plays (called pre-roll advertising). UpFront uses a subscription service and has no ads. They split revenue of the subscriptions with the celebrity in a 70/30 split, with UpFront taking 30% and taking care of the infrastructure costs. Currently, there is not a lot of activity on UpFront, but Hang W/ is gaining some ground because it is an open network. How does this compare with Vueit? We are utilizing a subscription model on a private network and the photos and videos offered by the celebrities are exclusive to Vueit. They are not shared across the open social networks like Twitter or Instagram. We have a  tiered revenue split with celebrities (Vuemakers) giving them the ability to earn between 20% and 50% based upon how many subscribers (Vuers) they have. Pay outs do not occur every month or every quarter, but twice a month. Vueit is for the super fan, not the passive fan, like on the open networks. And because of that, our Vuemakers are incentivized to provide them with exclusive and real connections and not a series of different ways to take a selfie. Sharing the revenues with these Vuemakers that are generating the revenue makes...

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Vueit Vuemaker Info: The Value of Super Fans

Posted on Jun 18, 2014 in Blog, Vuemakers

Vuemakers on the Vueit app are not the ones that post a selfie every now and then to pacify the hunger for more their fans or as we call the Vuers. You can’t interact with Vuers the same way you might on some of the open networks. Vuers are super fans. They are actually paying to get that exclusive video content from you that is superior than the content shared on the open networks. Super fans go to your concerts, they buy your merchandise, the binge watch entire season of your television series, they subscribe to your premium channel on Vueit. Super fans have special names like Little Monsters, Barbies, Beliebers, Deadheads, Parrotheads, etc. These are the ones that actually retweet you, share your posts, and Like your posts. Have you ever noticed that while some celebrities have millions of fans or followers on any particular social media outlet, they never reach a third of that number of Likes on a particular post, no matter how compelling? That’s because most fans/followers are passive. Super fans are active. They crave content from you and actively share it with others. Vuers are super fans. They happily consume your content. And they pay for the privilege to do so. They are the ones that binge view entire seasons of a show on Netflix or Hulu. Give them a deeper connection. Rob Gregory of Digiday states that to get better engagement, you need a deeper connection with your super fans, they are influencers and will evangelize for you. With Vueit, there is no need for verified accounts because all Vuemakers are added manually. So, it’s not a fake account. It’s not a social media team posting a bunch of quotes and stored photos. The fact that it’s actually you on video is very important in exhibiting authenticity. You are engaging directly and not just having an assistant hold the phone while you are on stage, shopping or on vacation. So get out there and make a real connection and...

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Super Fans and social media: How to find and reward them

Posted on Jun 14, 2014 in Blog, Vuemakers

Vueit is an app that is tailor made for the superfan. A superfan can be described as a person who shows a great deal of enthusiasm for something; such as a sports team or entertainer. (Thank you, Wikipedia) These are not fans that just listen to your song on the radio or watch your show on television. Superfans show up early to games and tailgate. They are decked out in your merchandise. They have your posters on their walls. They elevate you above themselves. For a great example, think about the “Da Bears” sketch from SNL. Who would win a fight between Ditka and God? Answer: Trick question. Ditka IS God. This is typical superfan behavior. They live for the extreme passion for all things surrounding their favorite celebrity. Superfans hold a lot of value to celebrities, what we call Vuemakers. They are the type for fans that will subscribe to your channel on Vueit. So how do you find and reward those superfans. Take a look at this article on for more on acquiring...

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