Don’t hate on selfie culture

Posted on Jul 7, 2014 in Blog, Vuemakers, Vuers

Last year, Oxford Dictionaries named “selfie” Word of the Year. It’s easy to make jokes about the photos of the pouty-lipped, shirtless youth we see posted on Facebook or Instagram. Or mostly youth. We’re all still trying to scrub the image of a 70-year-old Geraldo Rivera from our brains. Selfies may seem silly and narcissistic if we don’t look at why people choose to express themselves that way. Daily sharing with pics and video is part of society’s trend toward authenticity and keeping it real with each other. The everyday sharing of moments seem like non-happenings, but that’s not really the whole story. In 2010, Pew Research held a conference, “Millennials: A Portrait of Generation Next.” Experts spoke about how millennials grew up. One key part of their lives was less freedom outside the home than previous generations. Older generations gathered at playgrounds, the mall, or the soda shop. Millennials didn’t run the streets. They sat in their rooms with technology, sharing their everyday existence by firing up video chat sessions with their friends — mostly while they sat doing nothing. 65% of Oovoo video chat’s 85 million global users are under 25. Technology is the way they spend time with each other and get to know one another. Plus, now community exists across time and space. We connect more based on likes and tastes than being physically in the same space. Snapshots from everyday life are how we express ourselves and what we expect from each other. We also have grown to expect it from any celebrity or company we give our time or our money as fans and customers. Culture and business are adopting these same ways of engagement. But we also want safer spaces to connect. Snapchat has taken off because it promises to let your communications be real in the moment and then disappear. Teens are moving away from Facebook where their parents and grandparents are trolling their pages. Social networking today strikes a balance between revelation and privacy. Here at Vueit, we wanted to build an application that gave our Vuemakers a sense of control with a committed community. They can share their lives with the people they know are looking for realness from them. When Vuers subscribe, they can expect a first-hand look into how our Vuemakers live — at work and at play. And Vuemakers get a private platform with the opportunity to share more exclusive content with paid, loyal fans. It’s the best of both...

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Why Vueit? Social media without the haters

Posted on Jul 2, 2014 in Blog, Vuemakers, Vuers

When we designed the feature set for the Vueit app, we did so with the idea that there are content experiences fans want, but can’t get on other social media or online outlets for content. Many celebrities have embraced Twitter and Instagram. Those platforms include fans, but also trolls, haters, and fake followers via web bots that aren’t even human.   It’s such a phenomenon that Jimmy Kimmel gets regular fodder for his talk show with celebrities reading mean tweets from people who feel entitled to say outrageous things to famous people. For whatever reason, social media tends to put the worst of humanity on display. Just check any comments section on a YouTube video. Unfortunately, the level of connection a real fan can get is limited because celebrities have to hold back.   So we created Vueit to be a platform for the true superfan. Our Vuemakers know that they are talking to real people who have signed up for the exclusive privilege of connecting with them. As a result, what our Vuers get is a deeper, inside view into their lives — whether it’s the workout regimen of a star athlete, the creative process of a successful musician, or a view into life on the road for a touring comedian like Michael Blackson. Vueit has been designed from the beginning to deliver a premium experience you can’t get on any other platform. Check it out and see for...

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Vueit: A pure content experience

Posted on Jun 30, 2014 in Blog, Vuemakers, Vuers

One of the great debates in the digital content universe is whether advertising or subscription revenue (or a combination of the two) offers the greatest opportunity for the entertainers and cultural influencers creating content online and on mobile. At Vueit, we are very clear on which side of the fence we sit. We believe offering our Vuers a subscription to valuable content provides them with the best experience. A new study from PWC, “Mobile Advertising: What do consumers want?”, reveals interesting data. Over half — 56% — said they didn’t want to be targeted with mobile ads. Seventy-seven percent said they wouldn’t click on a mobile ad — even if it were made more personally relevant to them. Nearly half have accidentally clicked on a mobile ad when they didn’t want to — an experience they found annoying and interruptive. Likely, these stats are the result of the sheer number of ads that consumers see as they consume digital content. The average person sees over 1700 banner ads per month, and you are more likely to summit Mount Everest than to click on one. So with Vueit, there are no ad screens launching between our Vuers and the content they want. No pre-roll ads delaying Vuer access to their videos or photos. No sacrificing real estate on the screen with banners that detract from the reason our Vuers are tuning in: connection with premium content our Vuemakers produce. With Vueit, Vuers get a pure content experience. And our Vuemakers know that their content isn’t competing on the screen with other brands. Our Vuers want backstage, insider content, and that’s what they get. Nothing...

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