Don’t hate on selfie culture

Posted on Jul 7, 2014 in Blog, Vuemakers, Vuers

Last year, Oxford Dictionaries named “selfie” Word of the Year. It’s easy to make jokes about the photos of the pouty-lipped, shirtless youth we see posted on Facebook or Instagram. Or mostly youth. We’re all still trying to scrub the image of a 70-year-old Geraldo Rivera from our brains. Selfies may seem silly and narcissistic if we don’t look at why people choose to express themselves that way. Daily sharing with pics and video is part of society’s trend toward authenticity and keeping it real with each other. The everyday sharing of moments seem like non-happenings, but that’s not really the whole story.

In 2010, Pew Research held a conference, “Millennials: A Portrait of Generation Next.” Experts spoke about how millennials grew up. One key part of their lives was less freedom outside the home than previous generations. Older generations gathered at playgrounds, the mall, or the soda shop. Millennials didn’t run the streets. They sat in their rooms with technology, sharing their everyday existence by firing up video chat sessions with their friends — mostly while they sat doing nothing. 65% of Oovoo video chat’s 85 million global users are under 25. Technology is the way they spend time with each other and get to know one another. Plus, now community exists across time and space. We connect more based on likes and tastes than being physically in the same space.

Snapshots from everyday life are how we express ourselves and what we expect from each other. We also have grown to expect it from any celebrity or company we give our time or our money as fans and customers. Culture and business are adopting these same ways of engagement. But we also want safer spaces to connect. Snapchat has taken off because it promises to let your communications be real in the moment and then disappear. Teens are moving away from Facebook where their parents and grandparents are trolling their pages. Social networking today strikes a balance between revelation and privacy.

Here at Vueit, we wanted to build an application that gave our Vuemakers a sense of control with a committed community. They can share their lives with the people they know are looking for realness from them. When Vuers subscribe, they can expect a first-hand look into how our Vuemakers live — at work and at play. And Vuemakers get a private platform with the opportunity to share more exclusive content with paid, loyal fans. It’s the best of both worlds.